Poundland is expanding its offer of frozen and chilled food ‘shop-in-shops’ across 60 stores in a bid to cash in on the growing food-to-go market.
The value retailer will roll out the offer, which includes 400 items from frozen fish to luxury yoghurt, to 20 stores this month and a further 40 by June.
Branches in locations including Nottingham, Gateshead and Bradford will see the retailer’s extended range of frozen and chilled food offer introduced after a successful pilot at five stores in Derbyshire and Yorkshire.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.