Sir Tom Hunter opened his menswear-only USC store in Nottingham last week, as the retailer sets out to grow its presence in the men’s lifestyle sector.

The store stocks men’s fashion, accessories and footwear from a range of brands including G-Star, Ted Baker, Replay and Adidas. The Nottingham store is the first of three men-only stores, with others opening in Exeter and Leeds.

“USC is back,” said Sir Tom Hunter. “We were going nowhere and now we’re back. It’s a bold move and we’ve been working on this for some time. We’re really excited about denim – we don’t think there is anyone doing denim as well as this.”

USC brand director Jo Bohling added that the intention is to offer men a one-stop shop. The retailer is examining the potential of stocking mp3 players and music. “We want to create a lifestyle store. We can see many more products being offered within the next 12 months.”

Most USC stores will be refurbished next year, with menswear dominating and womenswear reduced to 25 per cent. It has also relaunched its web site.

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