TNS Worldpanel toiletries market data

Data: 24 weeks ending November 1, 2009 vs 2008

Expenditure£1.5bn+3.6%
Number of units795.6mn+4.3%
Average selling price£1.94-0.95%

Total Grocers

12 w/e November 1, 2009 55.3%

12 w/e November 2, 2008 54.6%

Non-Grocers

12 w/e November 1, 2009 44.7%

12 w/e November 2, 2008 45.4%

Chemists & Drugstores

12 w/e November 1, 2009 34.9%

12 w/e November 2, 2008 35.3%

Hard discounters

12 w/e November 1, 2009 1.7%

12 w/e November 2, 2008 1.8%

  • The total toiletries market continued to grow, driven by the multiple grocers, whose year-on-year value sales rose 4.1%
  • Spend increased in suncare, skincare, shampoos, conditioners and liquid soap – growth in the latter was influenced by swine flu prevention measures
  • Asda, Morrisons and Sainsbury’s achieved the greatest growth, while the hard discounters continued to lose share
  • Superdrug came under pressure again while Boots increased its market share

SOURCE

TNS Worldpanel Fashion TNS Worldpanel Fashion measures the clothing, footwear and accessories purchasing habits of 15,000 demographically representative British households.

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