Discount department store group TJ Hughes has revealed like-for-like sales growth of 4% over Christmas.

The retailer, which is backed by private equity firm Silverfleet Capital, said its value offer was “clearly hitting the right spot with customers”.

It was the third Christmas of comparable-store sales growth for the retailer, which said that final Christmas figures will be boosted by the fact that new shops, excluded from the like-for-like figures, beat expectations.

TJ Hughes chief executive Sue Tennant said categories such as toys, children’s wear and accessories had all performed especially well.

She said: “We are evolving our strategy to embrace more divisions and strengthen a diverse range of retail items and it is very rewarding to see how this is reflected in the Christmas sales.”

Last November it was reported that TJ Hughes had appointed Hawkpoint to advise on options including a possible sale.