Time set for growth after completing changeover

PC retailer Time Computers will restart its store opening programme in the spring after the rebranding of its shops to The Computer World fascia.

The retailer completed the changeover from its Time and Tiny banners last month after buying Tiny from administration in January.

Eight new stores will open in March, including outlets in Birmingham, Bristol, Leeds and Manchester. A similar number will open in the second half of next year.

Time head of retail John Free said: 'Following our refit and rebranding programme of 140 stores, embarking on a new store-opening programme was the next natural step.'

Approximately 10 stores will be relocated to what the retailer describes as 'more prominent sites' in locations including Basingstoke, Lakeside, Lincoln and Newcastle.

Free said the growth will allow the PC retailer, which produces its own ranges under the Time and Tiny brands, to continue the drive to broaden its customer base.

Free, a former director at Powerhouse, was appointed in April to the new role of head of retail as Time increased focus on the development of its retail operations.

As well as having a firm footing in retail parks, The Computer World is concentrating on high street expansion following the Tiny deal.

The retailer broadened the price range of its offer by introducing two new sub-brands this autumn. Prices for the Platina and Colossus brands respectively are above and below the existing£700 to£800 average prices at Time and Tiny.