Comment: Tesco's fine over strawberry promotion is a wake-up call

Tesco has been fined £300,000 by Birmingham City Council after misleading the public over a ‘half price’ offer on strawberries.

The judgement passed on Tesco’s misrepresentation of the pricing of its strawberries acts as a wake-up call, if one was needed, that customers are not to be taken for granted.

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