The immortal words 'I'm a Retail Chief Executive Get Me Out of Here!' could soon be uttered on television if producers can recruit game bosses to participate in a new reality show.
Programme-makers RDF Media want industry bosses with contrasting management approaches to swap roles for a week.
Former Mothercare chief executive and now Marchpole chief executive Greg Tufnell may be up for the challenge. After all he is the brother of I'm a Celebrity Get Me Out Of Here winner Phil. Interested parties should call 020 7013 4304.