Quirky fashion retailer Ted Baker is expected to meet consensus profit expectations of about £22 million when it posts its preliminary results next Tuesday.

Although fashion retailers have been hit by torrid trading conditions over the past five months, analysts expect Ted Baker to have held up as a result of its strong brand credentials and international growth.

The retailer was one of the few strong fashion performers over Christmas, delivering sales up 12.5 per cent between November 1 and December 24.

David Jeary, analyst for Investec, the broker for Ted Baker, said: “The market will be most concerned about the outlook. Ted has a very flexible model, however, working through wholesale, retail and licensing, so it does not just have to rely on the UK market.”

This month, the business, which celebrates its 20th birthday this year, will open a new store format, Ted Baker and Friends, at Cheapside in the City of London. It will include a barbers shop and a phone shop.