Ocado targets lapsed shoppers with Wheel of Fortune-style online game

Ocado is using online gaming to win customers

Ocado is giving consumers who have interacted with the brand but are not regular shoppers the chance to win their shopping using a Wheel of Fortune-style online game.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.