‘How to navigate the future of shopping on social media’

Lena Roland, WARC

As Walmart and Microsoft make moves to buy TikTok, Lena Roland, managing editor, WARC Knowledge at WARC, sets out how businesses can navigate the challenges and seize new opportunities in the world of shoppable media

Ecommerce has seen exponential growth globally. Covid-19 and the subsequent increase in online shopping have accelerated the growth of the major players like Amazon and Alibaba. But what’s also interesting is the pandemic has also accelerated the growth of other providers such as Shopify, Instacart and Shopee. And with the likes of Walmart and Kroger developing their online offers in the US, some omnichannel retailers are a force to be reckoned with.

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