Co-op has invested in a suite of software tools to improve its product range based on the preferences of local shoppers.
The convenience store retailer, which appointed Steve Murrells as its incoming chief executive earlier this month, will roll out a series of retail technology tools from supplier JDA Software across its 2,500-strong UK store estate as part of its ongoing transformation plan.
The retailer plans to use the seven separate software programs to improve its localised product ranges and increase on-shelf availability and in-store stock levels.
The implantation of JDA’s suite of software tools, including its Floor Planning Plus and Assortment Optimisation programs will begin this month.
Chief information officer Cheryl Marshall said the technology would “play a key role in our next phase of renewing the Co-op, as we continue to invest in the business.
“Localised store ranges and improved stock levels will allow us to further our growth and ensure that our customers feel confident their local store can meet their grocery shopping needs,” she said.
JDA regional vice president of EMEA sales Franck Lheureux added: “The UK convenience food store market is extremely competitive, so it is vital that retailers can offer their local customers the right goods at the right time.”
Lheuruex said that the Co-op’s investment in stock availability technology would enable the retailer “to remain competitive and profitable in today’s fast paced consumer-driven market.”