Worldview: How Chinese retail lit a fire under its Covid-19 recovery

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In the first instalment of our new Worldview series gleaning insight and inspiration from global markets, Eliam Huang analyses how China is bouncing back from Covid-19. 

China was the first nation to be impacted by the Covid-19 outbreak and it was also the first to emerge from lockdown restrictions.

While the recovery of the country’s retail sales has been gradual, many global names such as Burberry, Nike and Tapestry have reported strong post-crisis bounces in revenues.

The former said last month that full-price digital sales in China registered “triple-digit” growth during its crucial Christmas quarter.

So, how have retailers and consumers in China adapted and driven a recovery for retail?

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