Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Yieldify is in the spotlight.

Yieldify is a predictive marketing start-up designed to reduce shopping cart abandonment with targeted and personalised retail offers

Yieldify is a predictive marketing start-up designed to reduce shopping cart abandonment with targeted and personalised retail offers. Chief executive and co-founder Jay Radia explains more.

Key facts

Founded: 2013

Investment: £7.45 million investment led by Softbank and Google Venture

Retail partners: Marks & Spencer, Ben Sherman, French Connection and L’Occitane.

Founders: Jay and Meelan Radia.

What it does

Yieldify is a marketing technology platform created to increase conversions on retailer’s ecommerce sites.

The start-up uses predictive technology to send targeted messages to shoppers as they are about to leave a retailer’s website. Yieldify’s campaigns are generated to match a customer’s specific online behaviour.

Yieldify’s personalised messages are designed to convert online browsing into purchases and its technology works across all devices.

Chief executive and co-foudner Jay Radia says: “Yieldify’s predictive marketing technology and fully managed service work together to help marketers convert their most valuable shoppers.

The unique technology reacts to customers’ on-site behavior triggering a personalised campaign to reduce abandonment and increase conversions.”

How does the technology help retailers?

One of the greatest challenges facing online retail today is how to best reduce online shopping cart abandonment. Yieldify’s predictive marketing technology is designed to reduce the number of shoppers leaving retail website with personalised message to increase customer engagement.

Yieldify also does the design, testing, management and optimisation of its targeted messages in-house to make the implementation of its technology on retail websites as convenient as possible.

“Our customers only pay when we convert so we are constantly ensuring that we are using our knowledge and expertise to come up with the most innovative campaigns,” says Radia.

More information: www.yieldify.com