Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Buyapowa is in the spotlight.

Buyapowa is a digital platform that retailers can integrate into their online retail offer, allowing shoppers to earn store credit by recommending the retailer to their friends

Buyapowa is a digital platform that retailers can integrate into their online offers, allowing shoppers to earn store credit by recommending the retailer. Chief executive and founder Gideon Lask tells us more.

Key facts

Founded 2011.

Investment £4.5m from investors including Bright Station Ventures and Juno Capital since launching.

Retail partners Various retailers including Tesco, Argos, Warehouse and Debenhams

Founder Gideon Lask

What it does

Buyapowa is an online platform that retailers can integrate into their websites that incentivises brand advocacy from shoppers.

Buyapowa rewards consumers for getting their friends to shop with the retailer. It enables them to share an etailer’s offer through social media, email or text message.

Customers are awarded store credit when a friend makes a purchase, which aims to incentivise customer engagement while boosting trade for retailers.

What problem for retailers does the technology solve?

As ecommerce continues to evolve retailers are increasingly expected to have a variety of ways for customers to engage with their offer.

Buyapowa encourages sharing retail recommendations while offering retailers insight into their customers’ shopping habits and harnessing the power of brand advocates.

Lask says: “Buyapowa brings word of mouth to online retail to increase engagement. It empowers customers to take brand messages directly to their friends, creating a cost-effective customer acquisition channel.”

Found out more: Buyapowa.com