Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Two Tap is in the spotlight.

Two Tap is a flexible payment platform that acts as an online wallet for shoppers across ecommerce websites and apps outside a retailer’s online offer. Chief executive and co-founder Razvan Roman explains more.

Key facts

Founded 2012

Investment £1.8m seed round backed by Khosla Ventures, Green Visor Capital, Initialized Capital, SV Angel, Digital Garage and Transmedia Capital

Retail partners Over 1000 stores as well as various affiliate networks and affiliate agency partners

Founders Radu Spineanu and Razvan Roman

What it does

Two Tap is an ecommerce gateway designed to enable retailers to offer a seamless online shopping experience with minimal cost.

Two Tap is a flexible payment platform that acts as an online wallet for customer’s across ecommerce websites and apps outside a retailer’s online offer

Two tap

Two Tap is a flexible payment platform that acts as an online wallet for customer’s across ecommerce websites and apps outside a retailer’s online offer

The start-up’s technology saves users’ billing and delivery details and incorporates across platforms outside a retailer’s ecommerce proposition, enabling shopper’s to purchases items through third-party websites with just two clicks.

Built on a flexible Application Program Interface (API) and requiring no integration by the retailer, Two Tap’s technology works across mobile and desktop, enabling seamless purchasing for users across all digital platforms.

“Two Tap gives retailers the tools to acquire new customers by allowing products to be purchased directly in third-party apps.” says chief executive Razvan Roman.

“By tapping into new channels, retailers have the ability to extend their reach and convert more shoppers into buyers.”

What problem it solves

Two Tap’s universal checkout technology is designed to attract new and returning customers to a retailer’s online offer by delivering a seamless checkout experience.

“The value that Two Tap brings, besides zero integration required, is a set of powerful tools that allow retailers to get in front of their digital audience, build brand equity and increase sales,” says Roman.

“Our mission is to extend and deliver relevant shopping experiences by enabling retailers to deliver a seamless shopping experience.”

Two Tap also employs real-time product availability, ensuring that the customer experience is convenient and accurate without needing any infrastructure maintenance.

More information: www.twotap.com