Shopify and TikTok team up to provide in-app shopping in UK and Ireland pilot

Tiktok illustration

Shopify merchants across the UK and Ireland will be able to sell directly to customers via their TikTok profiles for the first time in a new pilot program.

Shopify merchants who are active on the video streaming site will soon be able to add a shopping tab to their profile. This will then sync with the brand’s existing catalogue to create a mini-storefront on TikTok.

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