As travel restrictions ease, retailers should seek inspiration from around the world and especially from the ever-innovative Chinese market, says senior partner at Bain & Company Jonathon Ringer.
The overseas road trip used to be a regular event for retail executive teams. A valuable source of fresh thinking and new ideas, these trips were an opportunity to see the latest retail innovations first hand, observe alternative approaches to common problems and compare notes with non-competing retailers in other markets.
Travel restrictions and the need to focus on the local pandemic response have put this type of trip on hold over the last 18 months.
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