‘Investors must separate wheat from chaff as etailers race to market’

Stock market board

The acceleration of online retail sales during the pandemic has brought a race to market as ecommerce players rush to pull off IPOs.

The moment looks opportune for etail flotations in the wake of a step-change in online adoption.

Cooped-up consumers have often had little option other than to purchase online, or have chosen to buy from their sofas rather than risk busy bricks-and-mortar shops and retail locations.

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