Some savvy global bricks and mortar retailers are finding creative ways to recapture sales lost to online competitors. It’s just a matter of fine-tuning online and in-store offerings.

Many shoppers admit to showrooming, or researching in store before buying online, a practice that is hurting many brick-and-mortar retailers who can’t compete with the low prices of their online competitors. Online-only retailers have to battle the equally vexing trend of “webrooming,” where a customer goes online to research products and then visits a brick-and-mortar store to make the purchase.

However, some savvy global retailers are finding creative ways to recapture lost business. It’s just a matter of fine-tuning online and in-store offerings and finding ways to seamlessly integrate the online and offline shopping experience.

1. Offering in-store collection

Walmart is one of dozens of retailers who have lost price-conscious customers to Amazon and to fight back, it introduced click and collect. Today, customers drive to the store to pick up more than half of Walmart.com purchases.

Walmart also understands that many customers like to compare prices at online retailers as they shop. To reassure potential showroomers, Walmart introduced a Savings Catcher comparison tool. Shoppers can see if products are available elsewhere for less, and Walmart will refund the difference.

2. Monetise window shopping

Adidas found a creative way to merge the digital experience with its brick-and-mortar location by turning its storefront in Nuremberg, Germany into a giant touchscreen window. The interactive touchscreen allows shoppers on the sidewalk to view clothes in more detail and drag them to their mobile shopping cart for easy and convenient purchasing.

3. Offer exclusive products

Rather than lowering what it pays its vendors, Target has chosen to address showrooming with a complete shift in its business model. It has asked its vendors to consider that in-store prices have to be higher than online and to supply items that can’t be found anywhere else. This pretty much eliminates comparison shopping for customers.

Toys ‘R’ Us has used this same strategy by offering toys that can only be found in its stores and websites around the world.

As these brands have demonstrated, showrooming isn’t a death sentence for retailers. It’s only a problem if customers turn around and buy the same product from a competitor. But retailers that understand their customers’ shopping preferences can discover profitable patterns of behavior and uncover opportunities

By making sure their brand has both a convenient online experience and an inviting brick-and-mortar store, retailers can win back consumer purchases. Paying close attention to price and product features — crucial factors in the consumer purchase process — will also help them maintain a competitive edge.

Bobby Emamian is co-founder and chief executive of mobile agency Prolific Interactive