Blog: What John Lewis learned at South by Southwest festival

SXSW (South by Southwest) it is an interactive, Film and Music festival that attracts over 150,000 people each year

I’m mid-way through this year’s SXSW festival and want to provide some insight into what it means to me as IT innovation manager at John Lewis. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.