‘As Amazon falters, now is the moment for omnichannel retailers to excel’

Amazon Fresh store London

As the tech giant wobbles and footfall recovers, smart multichannel retailers have a genuine opportunity to ‘do what Amazon does not’, writes Lisa Byfield-Green

No retailer is immune to current market forces, not even Amazon. After years of racing forwards in double-digit growth mode, the retailer has reached a tipping point of overexpansion and spiralling costs.

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