Amazon rolls out new fashion search tool in UK

Brands on Amazon

Amazon has rolled out its AI-powered fashion search tool to UK users of its mobile app, which enables customers to “shop visually” for the products they want.

StyleSnap is a tool inbuilt into the wider Amazon App that uses machine learning to allow customers to shop by uploading images of products they want and be matched with similar products available on the retailer’s wider marketplace.

The retailer said the tool considers “a variety of factors such as brand, price range, and customer reviews” when matching image searches with available stock.

Launched today, the feature currently works for searches on “dresses, tops, bottoms, shoes and bags” and supports both women’s and men’s clothing.

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