Amazon blames inflation after increasing cost of Prime subscription

Amazon boxes

US giant Amazon is increasing the cost of its Prime subscription across its five key European markets as it seeks to offset increases in operating costs

UK customers will see prices for an annual Prime subscription jump 20% from £79 to £95 a year, with the price jumping to £8.99 for those paying monthly. 

In Germany, Amazon’s biggest market outside the US, Prime subscription costs will jump 30%. In France Prime subscriptions will jump 43%, and subscriptions will also jump in Spain and Italy. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.