Chief executive, Bestseller

The boss of this Danish family-owned company enters the Ones To Watch category this year due to its increasing stake in Asos.

Brands house Bestseller’s stake in Asos crossed the 20% mark in February when it upped its stockholding from the 18.3% it held before. Although suggestions it may be planning a takeover have previously been rejected, they continue to persist.

The company owns brands including Vero Moda, and its products are sold by Asos. It has a strong company ethos, and says both its foundation and future are closely tied to the founding family.

The Holch Povlsen family also own Bestseller Fashion Group China along with two other Danish business partners, which retails through 3,700 stores in China. Asos has previously expressed an interest in Chinese expansion as part of its strategy to internationalise its business. However, no firm plans for creating a dedicated Chinese online offer have yet been revealed.