Partner, Kiddicare

Weavers-Wright, working alongside his wife Elaine, has turned her parent’s nursery retail business into an online force to be reckoned with.

Kiddicare is a concern for high street retailers such as Mothercare, but also an inspiration for other smaller retailers, who can use the online channel to compete against the store portfolios of much larger competitors.

His tireless innovation and willingness to experiment with multichannel technology through the company’s superstore, has allowed the business to keep growing. He is always at the front of the pack in developing the online proposition, including offering next day delivery before 7pm, the rearranging of deliveries via SMS and allowing customers to refine product searches by customer ratings.

Weavers-Wright’s latest developments include a paid-for merchandising system, which allows brands to position themselves more prominently on the site. Also planned is a mobile version of the website and an iPhone app that lets users scan barcodes in rival stores and check prices against Kiddicare’s.