Consumers want to make better choices, but it’s down to retailers to help them do that and ease the transition to a net-zero economy, says Lisa Hooker, industry leader for consumer markets at PwC.
As the start of COP26 moves ever closer, it’s little surprise that sustainability and climate change are front of mind for many consumer sectors.
And with research showing that consumer purchases account for nearly a third of a household’s carbon emissions, there is a pressing need for action across retail.
The slow movement on sustainability isn’t due to a lack of good intention or ambivalence. Consumers regularly tell us that they care about environmental issues and want to do the right thing, but the pandemic has forced many of us into non-green behaviours as we look to protect ourselves and others.
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