As UK fashion retailers including Asos, Boohoo and George at Asda are investigated for potential greenwashing, Lena Roland, head of content at marketing specialist WARC Strategy, explains how businesses can avoid misleading customers with their sustainability messaging
Today’s consumers are becoming increasingly aware of greenwashing. A survey by Mindshare, a global media agency, found 49% of people in the UK think brands are guilty of it.
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