Yodel has hired former Shop Direct Group chief operating officer Keith Basnett to take on the same role at the delivery giant.
Basnett was at Littlewoods-owner Shop Direct for eight years and was previously at N Brown.
He will be responsible for Yodel’s operations and the delivery of over 150 million parcels a year, on behalf of major UK retailers.
Yodel executive chairman Dick Stead said: “Keith is a strong addition to our team as we reaffirm our position as the UK’s leading parcel delivery company.
“As internet retailing and home shopping continue to show significant growth, Keith is perfectly positioned to help us navigate an ever changing industry. His experience in retail, customer service and logistics management will be invaluable as we build on our existing success and look to grow the business further.”
Basnett added: “This is an exciting time to join Yodel, and I am looking forward to playing a key role in the company’s future, building on existing partnerships and welcoming new clients on board.”