‘Retailers must be smarter than ever to pass Black Friday demand test’

Nic Pentelow, CitySprint

With ecommerce sales already at a record high, the anticipated spike in online orders expected over the Black Friday and Cyber Monday period will put even greater strain on retailers and logistics providers alike.

Coupled with a second lockdown across England, it means retailers need to think smarter than ever and take urgent steps to keep up with demand and avoid the pitfalls created by these once-in-a-lifetime circumstances.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.