‘The Amazon effect, excess space and the pandemic are driving retail evolution’

Fran Minogue

If we cast our minds back 20 years or more, most brands had very few standalone sites,  preferring to operate via wholesale or concessions in department stores.

Over time, in a move to get closer to the customer and control their own selling environment, brands, particularly in fashion, started to roll out stores - often with flagships in city centres and smaller shops in the suburbs.

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