If we cast our minds back 20 years or more, most brands had very few standalone sites, preferring to operate via wholesale or concessions in department stores.
Over time, in a move to get closer to the customer and control their own selling environment, brands, particularly in fashion, started to roll out stores - often with flagships in city centres and smaller shops in the suburbs.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.