Levi’s flagships are generally worth taking a look at, if only to see what the latest thinking in dealing with the brand’s heritage might be.

And a visit to the store that’s been open for around two months on Paris’ ritzy Champs Élysées will confirm suspicions that Levi’s is a brand that is about history as much as denim.

That said, this three-floor store also emphasises integrity, the other word that seems terribly important to retailers of better-end jeans. From the moment you step into the beaten-up, stripped-down interior that is the ground floor, where there are almost no jeans to look at but where there are a lot of reminders about how the products are made, you are left in little doubt that Levi’s is about old-style manufacturing.

But should you fail to buy into this, glance upwards and there is a workshop-style mezzanine that has an alterations/bespoke denim counter and which features, among other things, pairs of jeans from yesteryear as wall decorations.

The store’s main action is in the basement and here you can select from a floor-to-ceiling jeans wall within an industrial environment that is a world away from street-level reality in this part of the City of Light.

Compared with many brands, Levi’s is actually pretty cost-effective in terms of the heritage/nostalgia/integrity bangs for your buck (if such things matter) and the store works well at this level. It is also, curiously, pretty much the only retailer trading in the commodity in the area. This puts it in a considerably stronger position than its sister across the Channel on Regent Street and, although it is much smaller than its UK equivalent, it squares up nicely when it comes to store ambience.