John Lewis has unveiled a new window display at its Peter Jones flagship in Chelsea ahead of a collaboration with Wedgwood.
Following the launch of the National Treasures promotion at John Lewis last month, the department store has unveiled a new set of windows at its Peter Jones flagship in Chelsea, which are a precursor to an in-store pop-up collaboration with tableware brand Wedgwood.
“A delicious floral inspired tea experience, in a stunning setting in the heart of Chelsea, felt like the perfect celebration of two national treasures”
Anna Berry, head of buying for Cook and Dine, John Lewis
Aimed at celebrating the Chelsea Flower Show, the promotion features garden-themed windows, while next week will see the launch of a feature in-store at the heart of the ground floor, dubbed ‘The Wedgwood Tea Conservatory’.
This is intended to offer a floral-inspired haven for shoppers in search of a cup of tea as well as ‘the definitive cucumber sandwich’, among other products.
Floral-inspired high tea
Anna Berry, John Lewis’ head of buying for cook and dine said: “Every year at Peter Jones we celebrate the Chelsea Flower Show, and this year we wanted to provide something extra special for our customers.
“A delicious floral inspired tea experience, in a stunning setting in the heart of Chelsea, felt like the perfect celebration of two national treasures.”
The Wedgwood Conservatory will be in Peter Jones for three weeks from May 24.