Store gallery: War Paint for Men highlights wellness with first London store

Products on display in the new War Paint for Men store on London's Carnaby Street

Beauty and wellness brand War Paint for Men has opened the world’s first men’s makeup store on London’s Carnaby Street, taking its journey to remove the stigma around the category to a permanent location.

War Paint aims to enhance men’s confidence, producing products such as tinted moisturisers and concealers, as well as beard and brow gels solely aimed at the male market. 

The new store will also have a barber through a partnership with The Lions Barber Collective, a group of not-for-profit barbers trained in mental health support to assist in the prevention of male suicide. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.