Ted Baker’s newly opened shop in the heart of fashionable east London should find favour with the beard-and-short trouser brigade.
Just a few clothes, a lot of accessories, male and female grooming parlours and even the odd bike or two. This, in essence, is what the latest offering from Ted Baker comes down to.
The newly opened shop is in the heart of fashionable east London, where it should find favour with the beard-and-short trouser brigade, as well as the style tourists who throng the area every weekend.
The retailer has even given the store, on Spitalfield’s Commercial Street, a change of name, calling it Ted Baker & Moore. The ‘Moore’ presumably is intended to remind the visitor that this is a brand that has expanded and expanded, incorporating everything from haircuts to the ‘Beauty Spot’ - where women can get a makeover while they wait.
It says much for the strength of the Ted Baker name that it can more or less abandon the clothing on which it is founded and try its hand at selling a whole raft of other products. And all done with the usual visual merchandising wit and vim.