Store gallery: Lego unveils its most experiential store in New York

A yellow New York taxi made of Lego in the Fifth Avenue store

Lego has opened its most experiential store yet in New York City, with new concepts that combine digital and physical elements.

The 7,175 sq ft store on New York’s iconic Fifth Avenue spans two floors and will align with the brand’s new ‘retailtainment’ concept, elements of which will be added to more than 100 stores over the coming months.

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