Camera retailer Jessops is to open a new store format in Birmingham at the end of the month.
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Dubbed a ‘centre of excellence’, the 4,000 sq ft store has been designed to provide a more interactive experience.
It features new in-store areas including ‘Create’, a digital photography studio (pictured).
Marketing and ecommerce director Sean Emmett said: “The aim is to sell a complete photographic experience rather than just being a place where people buy cameras.”
The store design was created by Dalziel + Pow.