Lacoste has opened its largest store to date, in Knightsbridge.
Tennis inspired brand Lacoste, has opened a 600 sq m, three-floor store on London’s Brompton Road, its largest to date.
The store, modelled on white box minimalism, features large LED screens behind the cash desks on the first and ground floor and an swivelling advertising hoarding-style display for messaging in the basement.
The basement, which houses the L!ve collection, a range aimed at younger shoppers, has a ghetto blaster-style cash desk as its central feature. The ground floor us devoted to menswear with womenswear and kid’s clothing on first. The main range areas all carry “Polo Room” areas - devoted to the brand’s core product.
The store opened on June 7.