Sports Direct owner Mike Ashley has opened a discount department store in Kidderminster called Mega Retail Week takes a look inside.

The store on Worcester Street joins a raft of discount, outlet and charity shops in the town centre and covers a wide range of categories from health and beauty to pets. Home and garden are among the biggest areas in the shop. One of the more unusual items is a solar powered gnome light for the garden.

There can be little mistaking the seriousness of intent about this store with the bulk of the main window filled by a graphic that states: “We Will Beat Anyone’s Price Guranteed”.