Hotel Chocolat boss Thirlwell eyes rollout of ‘format of the future’ stores

Hotel Chocolat Store 2

Hotel Chocolat is eyeing a wider rollout of its new “format of the future” stores as shoppers return in droves to bricks-and-mortar locations.

The upmarket chocolatier, which operates 126 shops in the UK, is aiming to open more larger-format locations after new sites in Norwich and Nottingham performed “very strongly” since their openings earlier this year.

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