Hema has brought its UK store count to seven with the opening of its new flagship in central London.

The Dutch department store retailer unveiled its 3,700 sq ft branch on Tottenham Court Road today. 

It is the largest Hema in the UK to date, and offers products organised around themes such as ‘study’, ‘living’, ‘cook’, ‘baby & child’, and ‘beauty’. 

The store also stocks a large array of Christmas decorations and traditional Dutch festive treats, including speculaas spiced biscuits and milk chocolate letters.

Richard Flint, Hema’s international director, called international expansion in the UK an “important part of [Hema’s] growth strategy”, and said the retailer sees “big opportunities” in the country.

The retailer has over 600 stores across the Netherlands, France, Germany, Belgium, and Luxembourg.