Data: New forecasts for the post-pandemic retail landscape


New data from Edge by Ascential shows a vastly changed outlook for retail channels across the UK as the Covid-19 pandemic has drastically altered the retail landscape and consumer spending habits.

As the UK begins reopening all stores for business, Edge has amended its forecasts for the leading UK retailers in 2020, presenting a very different post-pandemic picture.

Unsurprisingly, there is better than originally anticipated growth now forecast for the grocers, who have benefited from stockpiling and increased home eating in 2020, as well as a trend towards bigger basket sizes.

Supermarkets and hypermarkets are now expected to grow by 3% this year as a result of these changes. 

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