Outsize women’s fashion retailer Ann Harvey has unveiled a new-look for its Oxford Street flagship.

Created by consultancy Simon&John, the 1,950 sq ft Alexon-owned store is intended to encourage Ann Harvey shoppers to “celebrate their size and silhouette” and to providing a more “emotional connection” with its customers, according to director, John Whittle

“It was really important to make this store feel as individual as possible in order to stand out. There was a real need to break away from a template feel for a flagship store,” said Whittle.

Internally, the store has two floors, a ground floor level and a mezzanine.