Store of the week: Joules, Cheltenham

We’re all familiar with stores that offer shoppers a particular view. Normally carrying the lifestyle tag, these are shops that invite their customers to be part of a club that will be readily recognised by those who are members and, equally, those who are not but might like to be.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.