Store managers get smart with retail sales tome

A former retailer has written a book for store managers, which has already been embraced by Carphone Warehouse and Borders.

Smart Retail - How to turn your store into a sales phenomenon was penned by former Comet business marketing controller Richard Hammond. He was also marketing account director at PowerHouse.

Hammond, who now runs a consultancy, said: 'Retail is a very hard job. I wanted to put a tool in the hands of the 4.4 million people at the coalface to help them do better.'

Carphone Warehouse and Borders have bought copies for all their store managers.