SRG to trial its stable of brands in Suit Direct

Speciality Retail Group (SRG) is to introduce its multi-brand clothing offer to single stores in Bournemouth and Beckton, East London in October.

The new outlets, under the Suit Direct fascia, will incorporate Autonomy and Racing Green ranges, as well as the eponymous offer. If the idea works, a similar offer will go into the six existing Suit Direct edge-of-town stores. Graphic and interior design consultant Rdc-Foley Cooke has been drafted in to create the outlets.

The shops, each measuring approximately 5,000 sq ft, (465 sq m) were described by the design firm as resembling 'mini-department stores'.

A spokeswoman for SRG said: 'It's satisfying the demand of the car-borne shopper. It's natural for all our home brands to be under one roof.'