Puma has opened a flagship store on Fifth Avenue in New York with a focus on “cutting-edge technology and products”, featuring a customisation studio and interactive elements.

The 18,000 sq ft store is set over two floors with “state-of-the-art double-height storefronts across 160 feet of wraparound frontage”.

Puma’s aim is to give its customers a shopping experience “unlike anything they’ve seen before” and has partnered with artists and designers including Sue Tsai, BWOOD, Maria Jahnkoy, Même and Pintrill to personalise and customise trainers, as well as hosting in-store events and performances throughout the year.

Puma North America president Bob Philion said:  “Puma continues to see solid growth within North America and this new store reaffirms our commitment to this important market.

“From visitors that come to experience this iconic city, to lifelong New Yorkers, we’re excited to open our doors in a vibrant and diverse community that aligns with our ‘Forever Faster’ mentality.”

Puma chief executive Bjørn Gulden said: “I believe investing in this new store in one of the fastest-paced cities in the world will help us in our pursuit to be the fastest sports brand in the world. We’re committed to pushing the boundaries of sports, fashion and technology, and this store is the latest manifestation of that commitment.”