Puma has opened a flagship store on Fifth Avenue in New York with a focus on “cutting-edge technology and products”, featuring a customisation studio and interactive elements.
The 18,000 sq ft store is set over two floors with “state-of-the-art double-height storefronts across 160 feet of wraparound frontage”.
Puma’s aim is to give its customers a shopping experience “unlike anything they’ve seen before” and has partnered with artists and designers including Sue Tsai, BWOOD, Maria Jahnkoy, Même and Pintrill to personalise and customise trainers, as well as hosting in-store events and performances throughout the year.
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