Franchise-based convenience store retailer Spar has begun a pilot to assess the potential value of using in-store video promotions.
A network of screens has been installed by IQ Group, which will manage every aspect of the project, including media sales, content and full network operation, for the retailer. The 12-week trial will be run in six stores until mid-November.
According to Spar advertising and promotions manager Simon Fisher, the promotional pilot has already reaped dividends. He said: 'From ad hoc reports, we've seen an increase in sales in our Real Deals promotion, but customers are noticing the whole promotional package and are identifying with the brand, not just the products featured on the screens.'
Media time will be sold to suppliers to make the project self-financing.
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