Sofa Workshop unveils sofa-free ad campaign

Sofa Workshop launches an advertising campaign next month in lifestyle monthlies and weekend supplements

In an attempt to differentiate the brand from its competitors, the ads will not feature any visuals of sofas. They will instead focus on lifestyle scenarios and offer Sofa Workshop solutions. The images will also be used in-store and in the company's catalogue via direct mail.

The MFI-owned retailer hopes the adverts will engage the target audience at a more sophisticated level.

Advertising agency Publicis, which has also worked for Asda/Wal-Mart, was commissioned for the campaign.