Maternity retailer Mothercare is to launch a designer range with Jools Oliver, wife of celebrity chef Jamie.
The collection, which launches both in the UK and overseas in August, includes nursery bedding and accessories, clothing aimed at children from 0 to 5 years and gifts.
The retailer said the collection featured a mix of both high quality and affordable pieces which reflected mother-of-four Oliver’s love of nostalgic yet modern collectables.
Mothercare executive chairman Alan Parker said: “For the past 50 years Mothercare has stood for a modern approach to traditional family values and we believe this complements all that Jools Oliver stands for.”
Oliver said: “I have such a passion for the design of children’s clothes, so to have this opportunity to work with Mothercare is just amazing. The entire collection has been lovingly put together and accessibly priced for parents.”