Sainsbury's opens its new store at Conran's Bluebird food-haven on London's King's Road today in its latest test of a new-format store.
The grocer said that the store, branded: 'Sainsbury's Market at Bluebird' offers a 'unique range of foods in a vibrant environment'.
The store houses a 7,500-strong range, with an emphasis on organic and premium products. Services at the store include specialist food and drink counters, such as butchers and bakers. There is also an in-store chef to help with dinner party planning.